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| eMarketing Suite | $99.95 |
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eMarketing SuiteThe Start-to-Finish eMarketing Solution |
eMarketing Suite Metrics Worksheets
Broad Metrics |
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Acquisition Cost by Campaign This workbook calculates the cost of an acquisition. An acquisition involves convincing an individual who has been reached to engage with your company for the first time. |
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| This workbook calculates monthly customer metrics of Frequency, Duration, Reach, and Stickiness. |  |
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Lifetime Value of Customers This template helps you to estimate the lifetime value of a customer. The lifetime value of a customer is the net present value of the profit that a company stands to realize on the average customer during a given number of years. |
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Monthly Customer Metrics Tracker This workbook calculates relevant customer metrics on a monthly basis for a full year. |
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Email Metrics |
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Scenario Email Marketing ROI Analysis Use this template to estimate key metrics of a proposed direct email marketing effort. |
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Email Marketing Text Matrix Analysis This worksheet allows you to perform an actual test on the effectiveness of several email marketing offers. |
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Scenario Blended Email ROI Analysis This worksheet allows you to perform what-if analysis on the projected effectiveness of several direct marketing offers. |
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Traditional Mail Test Matrix Analysis This worksheet allows you to perform an actual test on the effectiveness of several direct marketing offers. |
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Scenario Traditional Mail ROI Analysis Use this template to calculate the projected ROI of regular mail promotions that you plan on running. |
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Predictive Direct Mail Response This workbook calculates a predictive revenue outcome from your direct marketing by using the early results of your campaign and historical results data or estimated response rates. |
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Email Marketing Log This workbook keeps track of all your email marketing efforts. |
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Direct Mail Marketing Log This workbook keeps track of all your direct mail marketing efforts. |
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Campaign Summary Blended Email ROI This worksheet allows you to perform summary analysis on the results of a particular email marketing offer or offers. |
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Campaign Summary Email ROI This worksheet allows you to perform summary analysis on the results of a particular direct marketing offer or offers. |
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Campaign Summary Traditional Mail ROI This worksheet allows you to perform summary analysis on the results of a particular direct marketing offer or offers. |
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Campaign Summary Traditional Mail Blended ROI Use this template to calculate the actual and blended ROI of regular mail promotions that you have completed. |
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List Development |
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| Projected Email List Development This worksheet allows you to project the growth of your email list or any other direct marketing list. |
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Email Churn Rate This workbook calculates the "churn rate" of your email customer list. |
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| Email Address Acquisition Cost Use this template to compute the cost to acquire email addresses via a variety of strategies and tactics. |
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Banner Metrics |
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| Projected Banner ROI This workbook predicts the effectiveness of your banner ad campaigns. |
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| Banner Blended ROI This workbook predicts the effectiveness of your banner ad campaigns. |
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| Banner Marketing Log This template helps you to maintain a historical log of banner marketing campaign results including click-through's, number of orders, page views, and cost per conversion. |
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| Banner Metrics This template calculates a few key banner metrics such as click-through percentage, cost per thousand (CPM), and average cost per click-through. |
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| Banner Rating Calculator This worksheet allows you to perform a simple, straightforward analysis of your banner development. |
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Promotional Metrics |
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| Click-through Cost Calculator Use this calculator to compute the cost of acquiring click-through's from up to six promotional campaigns. |
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| Conversion Cost Calculator This calculator computes the conversion cost of an e-marketing campaign. The conversion cost is found by dividing the advertising and promotional costs by the number of sales (or orders). |
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| CPM Calculator This calculator computes the cost per 1,000 impressions or page views. |
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| CPM vs. CPA Analysis This template allows you to perform a comparison of two ways of paying for Internet advertising: click per thousand (CPM) and cost per acquisition (CPA). |
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| Promotional Campaign Comparisons This worksheet allows you to calculate several key measurement criteria based on your promotion's costs, orders, click-through's, and promotional page views. |
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| Internet Advertising This worksheet allows you to project a 12-month advertising budget or to analyze your previous year's spending. |
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Web Site Metrics |
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| Daily Web Site Traffic Tracker This is a useful tool to project and track three specific measurements on your web site over the course of one month: page views, unique visits, customers. |
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| Download Time Calculator This is an easy calculator to measure the time it will take for users to download files from your site. |
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| Monthly Online Revenue Trends This worksheet allows you to track key measurements on your web site (e.g., unique visitors, customers, revenues, etc.). |
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| Monthly Results by Referrer This measurement tool allows you to project and track visits and revenue from key partners and affiliates. |
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| Monthly Web Site Stat Tracker This measurement allows tracking of key visitor metrics, such as hits, page views, and various visitor session metrics. |
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| Web Page Load Speed Scorecard This is a useful tool to measure your web site's performance in comparison with your competitors. |
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