eMarketing Suite The Start-to-Finish eMarketing Solution

Worksheet Tools for Your eMarketing Plan

• An emarketing planning function that helps you develop a detailed emarketing plan with marketing expense, operations and a resulting contribution margin.
  
  
• An eMetrics component with over 3 dozen eMetrics that will help you measure the profitability of your emarketing plan:
  • Email and other direct marketing campaigns
  • Effectiveness of banner campaigns
  • The lifetime value of your customers
  • The anticipated growth of your email list and resulting sales contribution
    
    
• Quickly and professionally develop a polished eMarketing plan complete with a thorough sales forecast, detailed expense budget and contribution margin statement.
  
  
• PowerPoint templates to create a professional presentation on all your calculations.
  
  

Worksheet Examples

eMarketing Suite includes 36 Excel Worksheets to help you plan all your online emarketing campaigns. These spreadsheets help you budget, forecast, and analyze sales, clicks, and advertising and be ahead of your competitors.

Click on a category to see descriptions and screenshots of worksheets available:

Sales Forecast Show projected sales and consolidate all your e-marketing campaigns to forecast sales.

eBudget Budget all your internet marketing expenses, both production and operational

Competitive Analysis Be the one to keep score and know your strengths. Decide whether possible markets are penetrable or not worth the effort.

Sales Analysis Compare forecasts to actual and effectiveness of sales force.

Profit Measures Estimate your contribution margin based on sales and costs.

Pricing Determine prices based on mark-up rate or return on investment

Metrics The Metrics Workbook contains dozens of worksheets to help you analyze and forecast your eMarketing efforts. It includes worksheets for customer metrics, email metrics, banner metrics, promotional metrics, web site metrics, and list development.

eMarketing Suite is a supplement to Internet Marketing: Building Advantage In a Networked Economy Click here for more information.

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