TemplateZone Blog

Journalists have always been asking the questions ‘Who’, ‘What’, ‘When’, ‘Where’, ‘Why’ and ‘How’ whenever they report a news story. Answering these questions is crucial to any successful and interesting story. Since businesses are moving into the content sphere it is important that we consider these questions for all of our content.

Social media is all about content creation, so we must begin to ask ourselves these questions when we approach our social media business plans. If you haven’t created a Facebook page yet, or your page is lacking it is time to consider the WWWWWH of Facebook.

Let’s look at the ‘Who’ and the ‘What’ today.

Who

You need to create a personality on your Facebook page. Customers will interact with you directly on your wall, so you need a consistent voice to respond to your audience. Keep in mind that Facebook has a very casual atmosphere, so your page should reflect this attitude. People use Facebook at their leisure, so meet them halfway.

By no means am I saying every business should start using ‘lolz’, ‘j/k’ or other such internet speak, but when it comes to your tone, aim for business casual!

What

You need to identify WHAT Facebook is before you start creating your page. Facebook is a social platform that brings together over 500 million users. It is a tool used by people to connect with their friends and brands they identify with. Keep Facebook social, it is not a market place.

Do you know anyone who has their credit card out and are ready to buy something while on Facebook? You will be working against yourself if you focus on the hard sell on Facebook, so don’t.

Come back tomorrow to learn about the ‘When’ and ‘Where’ of Facebook.