TemplateZone Blog

TZ Recommends Ping.fm for Updating Social Media Sites

HAPPY FRIDAY, folks. It’s been a heck of a week. Hope the weather is as pleasant where you are as it’s been in Cambridge, Mass — isn’t it awesome leaving the office while it’s still light outside?

This is just to say that we just started using a really neat social media tool called Ping — it’s FREE, and definitely worth checking out.

Before Ping, I was having a hard time finding a reliable Twitter app for TemplateZone’s Facebook Page. Every app that I’d install would either populate my PERSONAL wall with TZ tweets (not ideal) or was built to post Facebook updates to Twitter, and not the other way around.
Here are a few cool things that I’ve noticed about Ping (so far):

  • There’s a convenient built-in URL shortener (this is one of my favorite TweetDeck features, too).
  • You can create different “Groups” to lump together specific social media sites for simultaneous pinging — I combined Twitter and Facebook and was able to explicitly exclude my personal Facebook account.
  • Handy update dashboard includes message services such as Skype, Yahoo! Messenger, GTalk, Windows Live Messenger and AOL IM — and you can also ping to email and SMS/text message!
  • I can’t take advantage of this, but there’s an iPhone app and it probably works really well, if the super user-friendly and easy-to-navigate website is any indicator.
With Ping, you will spend less time on keeping your social media sites active. So if you’re in the market for something that will coordinate Facebook/Twitter/whatever updates, or even if you’re not, I suggest signing up and poking around the website — www.Ping.fm.

 

Posted in: Building a Small Business, Reviews by TemplateZone
No Comments »



TemplateZone Launches Brand-New Website

 

Posted in: TemplateZone by TemplateZone
No Comments »



If you’ve been on TemplateZone.com lately, you may have noticed its MAJOR makeover.
We think that the new design is fresher and more user-friendly. With more videos and samples and fewer chunky paragraphs, we’re hoping that you can find useful info on High Impact eMail, OfficeReady, Office Policy Manual and other TemplateZone small business productivity programs quickly and easily.
We admit it: there was WAY too much text before, so we’re really feeling this slimmed-down new layout.
The new site was designed by the TemplateZone team and built by Forward Inc., a web development team based in Somerville, Massachusetts. You can see more of Forward Inc.’s work on their website.
So, what do you think? We’d love to hear your feedback (even if it’s mean) so send your comments/criticisms to info@templatezone.com. Or hit us up on Twitter — @TemplateZone.
Amy Ellis, MailChimp Marketing Ninja, so wonderfully agreed to answer a few questions about her company since MailChimp’s rapidly developing a reputation as one of the most innovative, user-friendly email service providers around.

Thanks for Amy, y’all can get a better feel for what it is MailChimp is all about. If it sounds good, you’re in luck! High Impact eMail for MailChimp is available for FREE download on MailChimp’s Email Marketing Resources page.

With High Impact eMail for MailChimp, create great-looking HTML emails and upload them into MailChimp with just one click. Then use MailChimp’s advanced features to monitor your campaigns and deliver the best possible message to your lists.

Visit MailChimp’s blog, and follow them on Facebook and Twitter for funny, friendly email marketing tips, tricks & techniques.

TemplateZone: SARAH BECHERER, Business Development Manager
MailChimp: AMY ELLIS, Marketing Ninja
SARAH: MailChimp 5.0 has some really neat functionality, including the Delivery Doctor spam block detector and Automagic Email Translation of content that detects subscriber languages preferences. Which new feature do you think is most exciting, and why?

AMY: It’s so hard to pick just one feature. I am really excited about the Geolocation Tools we released in v5. They give our users the power to target their subscribers by location without collecting any city or zip code information.

I also really love the Delivery Doctor because not only does it help you create a campaign that will reach the inbox, but it also helps you learn why your campaign might get caught as spam. So, next time you go to create a campaign, you have that much more information guiding you.

SARAH: Last summer, MailChimp incorporated High Impact eMail as a template solution for designing HTML emails. How do you feel High Impact eMail fits into MailChimp’s philosophy of providing users with tools that are “actually useful” and “so easy, a human could use [them]”?

AMY: Sometimes, designing an email campaign that looks good can be one of the hardest parts of email marketing. So, we try to give people all the tools and info they need to create effective email campaigns. That’s where HIE5 templates come in. We want our users to feel like their template options are endless and endlessly useful. Our integration with HIE5 gives them access to over 101 HTML email templates that can be pulled into their MailChimp account easily and seamlessly.

SARAH: MailChimp does a great job of utilizing social media to spread their message. Any tips or tricks for other companies who want to make better use of blogging and sites like Twitter and Facebook?

AMY: When it comes to social media we try to do two things: 1) provide useful information and 2) be authentic. An Ad slogan sent via Twitter is not authentic. Getting a real response when you’re having a problem is authentic and useful. Sharing something cool that we’ve stumbled across is authentic and fun (useful)!

SARAH: To what do you attribute MailChimp’s widespread appeal?

AMY: I hope that our appeal comes from a combination of working really hard to create a powerful and easy-to-use email application, and being an authentic and down-to-earth group of people who love design, technology and email.

SARAH: TemplateZone’s aim is to help small- and medium-sized businesses market themselves as professionally as their large-company competitors. Does MailChimp share this mission and, if so, what features and services were created with small businesses in mind?

AMY: We are always trying to put powerful email marketing tools in the hands of users while making them easy to use. So many of our features really fit well with small businesses.

Our pricing model makes it easy to get started and our videos, online training and step-by-step guides make it easy to learn the ins-and-outs of email marketing as they build their list of subscribers. Once they’ve got the hang of it, they’ve got access to powerful testing and sending tools like A/B Testing, RSS-to-email, Segmentation, API integration and now Geo-location, Email Translation and more.

SARAH: What makes MailChimp unique among email service providers?

AMY: Well, we’ve got a monkey as a mascot… Okay just kidding. We differentiate ourselves among other email service providers by taking powerful email marketing tools and processes and automating them, making them easy and accessible for the average user. We want them to be the expert email marketers, not us.

 

Posted in: Email Marketing, Partnerships by TemplateZone
No Comments »



TemplateZone Partners with America’s Best Companies

We’re amped to announce our partnership with America’s Best Companies that provides discounts on small business marketing software to small businesses. abccrest-rgb-062308-copy_medium
As a popular small business association, one of America’s Best Companies key member benefits is their partner discounts. Businesses with an ABC membership can now get a discount on small business marketing software from TemplateZone.

From the America’s Best Companies website:

“America’s Best Companies (ABC) is a small business organization dedicated to providing the tools, resources, guidance and information to help small business owners stay in business, grow their businesses, and make more money in their businesses.”

We are proud to be a provider of tools and resources that help small businesses grow.

 

Posted in: TemplateZone by TemplateZone
No Comments »



Noobpreneur.com Reviews High Impact eMail

noobpreneur-business-blog

TemplateZone would like to thank Ivan Widjaya at Noobpreneur.com for his stellar review of High Impact eMail. Ivan covers a particularly wide range of small business topics on his blog, including small business marketing.

1 “Other than a Webpreneur, I am also a Web and Graphic Designer. I understand that in order to succeed, small businesses need to brand themselves properly.

One of the most overlooked things in business branding is email communication… newsletters, corporate communications, invitations, announcements, invoices- creating a design/layout template for each purpose is resource-intensive. Outsourcing could be too much for a tight-budget small business, and doing-it-yourself without the help of the right tool can backfire your branding campaign.”

Ivan gets it: you don’t need to let your small business’s branding be handicapped by budget. You can look as professional as the big guys for far less than you think.

Ivan goes on to talk about the user-friendliness of High Impact eMail:

“In my opinion, the best feature of High Impact eMail is the (ultra-)user-friendliness. High Impact eMail features easy and fast, 3-step email communication:

1. Choose a template from over [300] in High Impact eMail 5 Professional and more than [600] in High Impact eMail 5 Platinum

2. Edit your chosen template: the texts, the images, the colors — if you are a regular user of Microsoft Word, editing High Impact eMail templates is a breeze

3. Send the email to your contacts or mailing lists. That’s it!”

Thanks again to Ivan, and check out his blog at Noobpreneur.com.

Read the Noobpreneur’s complete review of High Impact email here, or watch a short video on cheap and user-friendly small business email marketing with High Impact eMail.

 

Posted in: Building a Small Business, Reviews by TemplateZone
No Comments »